Gembridge
Gembridge helps you discover a wide variety of the world’s best gem-quality stones and jewellery at the best prices
Background On Client
Gembridge helps you discover a wide variety of the world’s best gem-quality stones and jewellery at the best prices. Every stone on Gembridge is expertly appraised and catalogued, curated in places where beautiful stones are found. Get inside access to first-to-market stones from the mines of Sri Lanka, the private world of European estate jewellery, and unique pieces created by world-class designers in New York, Paris, Bangkok and beyond.
The identified problem that needed a solution:
Gembridge, a leading distributor of gemstones, sought assistance from Warp Development to expand its market reach and sales. Gembridge’s website was only a basic site where users could register as trade members or consumers. One major issue hindering the company’s trade members was that they could only upload one stone/product at a time; this was time-consuming and rustrating.
What solution did Warp provide:
Warp Development enhanced the existing eCommerce solution by adding a bulk product importer, custom search functionality and a mega menu; all of which have helped the client to manage their website’s content more efficiently. The “Multiple Upload Tool” built by Warp is capable of processing 10,000 listings at once. This has enabled the client to sign up leading wholesalers in the United States, Europe and Asia, thereby boosting the quality and competitiveness of inventory for sale.
The results
- Gembridge sold a record number of rare and beautiful gemstones
- Gembridge offers their customers a superior product offering thanks to its catalogue with high-quality products and imagery
- The user navigation of the website improved and resulted in positive user experiences on the website
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