Maroela Media
Maroela Media is an Afrikaans media house, which strives to serve the Afrikaans community with good quality, reliable and balanced news and other content.
Background On Client
Maroela Media is an Afrikaans media house, which strives to serve the Afrikaans community with good quality, reliable and balanced news and other content. Maroela currently has an average of 2 million unique readers per month and around 47 million pages are read each month on Maroela Media’s website and app.
The identified problem that needed a solution:
Maroela Media identified a need to create an app for the Google and Apple app stores that would enable users to receive push notifications, view articles from selected categories, submit news tips and photos, and provide direct feedback to Maroela Media. This was further supported by the fact that the majority of their audience accessed their website from their mobile phones.
What solution did Warp provide:
A simple hybrid reader app was developed with all the specified features. The app was later upgraded using the Ionic Framework that allowed for better maintenance, faster response and turnaround time on changes and maintenance.
In 2022, Warp assisted to bring the Maroela Media app into the modern age. Through a redesign of the app itself, navigational improvements, dark modes and a search function with a filtering system to look up articles, the app was given a facelift and has become more user-friendly. The fresh, new look provides an improved user experience that will keep readers engaged and informed.
Project Results
65 000
monthly active users
29 million
views per month
2.8 million
visits per month
2h 12 min
average engagement time
97%
of users located in South Africa
7000
new users per month
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