Project
Setup

Maroela Media is a digital only, media house in South Africa that approached us in 2013 to deliver a news-reader app that suited their budget and had a quick speed to market turnaround.

maroela-media-a

Maroela Media needed a presence on the Google and Apple app stores with an app that could receive push notifications, show articles from selected categories and allow the user to send news hints and photo’s as well as send feedback directly to Maroela Media.


Project
Execution

A simple hybrid reader app was developed with all the specified features. The app was later upgraded using the Ionic Framework that allowed for better maintenance, faster response and turnaround time on changes and maintenance.

maroela-media-b

Results

The sites performance is always top of mind and in less than 2 years Maroela Media has achieved the following results by June 2018.

36 700+

Unique users on app per month

5.6 mil

Screen views per month on average

947 000+

Sessions per month (app opens)

7min 30sec

Average time users spend on app per session

97%

of app users are located in South-Africa

400

new users added per month, each month

hyperli-small-resp